HSoMA refuation of the cold, numbers driven "business as usual', The Heart & Soul of Manufacturing lays out the moral and ethical underpinnings of Lean philosophy. In a contemporary business culture that assumes that layoffs and factory closings are simply the price of doing business in order to be cost effective, the principled manager may feel that they must betray their conscience in order to be competitive in today's world. In this enlightening book Bill Waddell explains why not only is that not the case but how by applying their moral and ethical principles, along with an understand of Lean techniques and philosophy, the principled manager can take their business success to well beyond what is though possible in the harsh, cut-throat world of traditional manufacturing.