Published in 2006, Rebirth of American Industry was Bill's first book. With his characteristic straight forward style, Bill explained the history and motivation behind Lean Manufacturing in a way that made the generally misunderstood concepts of the Toyota Production System understandable to even non-business minded readers. Rebirth of American Industry set the tone for a writing career that doesn't pull any punches and isn't afraid to point out the absurdity of the status quo.